SEO is the abbreviated term of Search Engine Optimisation. SEO broken down quite simply is a “popularity contest”.

All search engines, and in particular Google, want to display the most relevant content to their users. So how does Google decide which site is the most popular? Essentially when other websites put a link on their site back to your website, this can be considered a vote, therefore, the website with the most votes wins.

So why don’t you just go crazy and build hundreds and thousands of links? 

Aha! If it was only that easy! Search Engines understand organic, steady and gradual link building. So those people who race ahead and build thousands of links may see an immediate increase in search engines, but more often than not, they will end up being penalised. With SEO, the turtle always will conquer over the hare. What you need to do is adapt a strategy which overtime will appear that you inbound links (votes) appear to be genuine.

SEO is a constant process…

SEO is something that shouldn’t be turned off. If you don;t continue with SEO, you allow your competitors the opportunity to further gain on your progress. Once you are #1, everyone else wants to be there, so its important to introduce a SEO Maintenance plan.