Directory submissions
There are numerous websites which act as directories, where you can submit your website and it is categorized accordingly. When you submit your website to any of these directories, they provide you with a high-authority backlink which improves your ranking in the search engines. As these directory websites maintain an extremely high page rank, the more website directories that your website is listed in will automatically improve your search engine positioning – having numerous backlinks from reputable websites will enhance the reputation of your website. When you submit your website to any directory, you are able to categorize it in the particular genre your website is in, and break it down more specifically into numerous levels of subcategories. These website directories inside of themselves more than likely not provide you with any enhance traffic, they will undoubtedly aid in the discovery of your website by just the sheer power of the back links. It is also possible that other webmasters will see your website listed in the directory, and exchange links with you. This adds even more to the power of website directories. In this new age of the internet, directory submissions have become more essential than ever before. Some of these website directories are free, but most of them have yearly or monthly fees. The paid directories are the ones that are the most effective in helping your page rank. An example of a popular website directory is www.dmoz.org, or The Open Directory Project.
Article submissions
Writing articles is one of the more proven ways to enhance your search engine rankings, as well as to drive quality, targeted traffic to your site. There are hundreds – perhaps thousands – of high-ranking article directories and press release sites all over the Internet. All you need to do to get listed in article directories, is write an article about your website, provide a link to your website within the body or resource box of your article, submit your article to the numerous article directories and press release sites, and wait for the article to be picked up by the search engines. Depending on the article directories and press release sites, as well as the keywords used within your article and its title, your article could appear on the first page of search engines in 24 hours. Most article directories are free, however, some of them offer enhanced discovery services for a set fee. While there are some press release cites that are indeed free, most of them charge a small fee and distribute your press release to numerous sites. Once these articles are distributed, they are then displayed to a wide array of people. If you write a nice, quality article which peaks the interest of the reader, you’re almost guaranteed a visitor to your website. Of all the article directories, www.ezinearticles.com is the most popular; among the press release sites, www.prweb.com is the most popular as well.
Social bookmark submissions
Social bookmarking is a rather new technique, but it is growing more and more popular every day. These social bookmarking websites act in the same way as a favorites folder on your browser, but everything is handled on the internet through your particular profile within a social bookmarking site. Many of these sites have a very high page ranking, due to the fact that the search engines view them as providing top, breaking news. Through proper keyword research, and adding relevant tags, bookmarking your website with one of these social bookmarking sites can have your entry on the first page of the search engines in as little as 20 minutes, in some cases. When submitting a social bookmark, they are also categorized much like an article directory – and, some even offer subcategorization too. Examples of social bookmarking sites are www.digg.com and www.mixx.com.
Deep link submissions
The importance of deep link submissions cannot be emphasized more. As the search engines are becoming more and more particular as to what makes a website authoritative, it is recommended that more than just your homepage is back linked as well. Throughout the pages of your website, there should be good quality, relevant information that is optimized around various keywords per page. In contrast, your home page should only be optimized for one or two. By obtaining back links to the various pages within your website through deep link submissions, your website will look more authoritative and credible to the algorithms of the search engines. This is because when a search engine looks at your site, it is easy for any webmaster to get a link to their homepage only. However, with authority sites linking to the various pages within your website, these back links look more natural and improve the popularity ranking of your website. Deep link submission directories work in much the same way as any other website directory, however, they only focus on the internal pages of your website and not the homepage. Deep link submissions can also be categorized and subcategorized in much the same manner than any other website directory would operate. An example of a deep link submission website is www.deeplink.us.
Blog Submissions
Blog submissions can take on various forms. For one, you can have your own blog which links to your primary website. If your blog uses WordPress as its blogging platform, chances are that it will be rated highly by the search engines, as most search engines absolutely love WordPress. Much like an article directory, you can use your blog as its own article directory, writing press releases and describing the features of the primary website while providing a link or deep link to your primary website. Another way to use blog submissions, is to find related blogs on the subject, and be a guest author. Write a good article about your website and submit it for publication on a related blog, providing a link back to your primary website. If you do this with a high ranking, popular blog, this will dramatically improve your rankings in search engines. The third way for you to capitalize on blog submissions is to submit your blog to various blog submission directories. These directories act much like social bookmarking sites, but specialize only in blogs. Generally using a blog directory, you can take advantage of two-way links – your blog linking to the blog directory, and vice versa – adding significantly to the reputation to your blog and primary website. Some great blog submission directories are www.technorati.com and www.blogmemes.com.
Paid directory submissions
Paid directory submissions are perhaps the fastest way to improve your search engine ranking. These types of submissions are also categorized under directory submissions, however there is a yearly or monthly fee involved. These are well worth the money paid, as these paid directory services have built up an extremely high reputation over the last couple years. When your website appears in these paid directories, it provides a high authority link which boost respect the search engines have on your website – and, because you paid for the listing, it denotes that you are serious about your website. The advantage you have with paid directory submissions vs. free directory submissions is that paid directory submissions are indexed almost immediately, whereas free directory submissions can take years for your site to actually be listed and indexed. Using a combination of paid directory submissions and deep link submissions is the most effective and powerful way to improve your search engine rankings in a relatively short period of time. It should be noted that some of these paid directories will charge up to $300 a year or more per website submission. However, the cost involved is of little concern, as you will see a marked improvement in search ranking positioning and traffic which will make any investment well worth it. The best paid directory submissions, in the opinion of many, is known as BOTW or www.bestoftheweb.com